How does color palette extraction work?

The tool uses ColorThief, a JavaScript library that analyses your image pixel-by-pixel using a median cut algorithm to find the most dominant and representative colors in the image.

How many colors can be extracted?

You can extract between 2 and 12 dominant colors from any image. The default is 6 colors, which works well for most brand and design use cases.

What can I do with an extracted color palette?

Use extracted colors to create consistent brand colour schemes, design social media graphics, build website themes, or match colors across marketing materials.

Can I copy HEX codes directly?

Yes. Click on any color swatch to copy its HEX code to your clipboard instantly.

Image Tool

Color Palette Extractor

Upload any image and instantly extract its dominant color palette. Copy HEX or RGB codes with one click.

Drop your image here

PNG, JPG, WebP, GIF supported

Colors:

Extracting palette…

Extract Perfect Color Palettes for Your Brand

Color psychology matters. Your brand colors influence how customers perceive you. Studies show that color alone accounts for 60% of the decision to accept/reject a product. Consistent colors across your website, logo, and marketing materials builds brand recognition.

Extract palettes from inspiration. Found a beautiful product image, competitor website, or designer mockup? This tool extracts the exact color codes in HEX and RGB format — so you can use those exact colors in your designs and maintain consistency.

Perfect for: Brand identity creation, website redesigns, social media graphics, product packaging, marketing materials, and design consistency across all touchpoints.

🎨 Brand Color Strategy Guide

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Building a Brand Palette

A strong brand palette has 3–5 colors: 1 primary brand color, 1–2 secondary colors, 1 neutral (white/grey/black), 1 accent for CTAs. Extract from your logo or product imagery to ensure harmony.

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Color Psychology in Marketing

Blue = trust (banks, tech). Red = urgency/energy (sale buttons, food). Green = health/growth (wellness, finance). Orange = creativity/warmth (startups). Purple = luxury/creativity. Use consistently in CTAs, headers, and brand materials.

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Extracting from Competitors

Screenshot a competitor's website hero or product page. Upload it here to extract their color palette. Use similar hues but slightly different shades to be adjacent (not identical) in your market category.

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Using Colors in Web Design

Primary color for headings and main CTA buttons. Secondary for hover states and accents. Neutral background (95–98% white). Check contrast ratios: WCAG AA requires 4.5:1 ratio for normal text accessibility compliance.

Frequently Asked Questions

How does color extraction work?

This tool uses the ColorThief.js library which applies a median cut algorithm to analyse the image pixels. It groups similar colors into clusters and identifies the most representative color from each cluster, giving you the dominant palette.

How many colors can I extract?

2 to 12 colors. The default of 6 works well for most brand palettes and design systems. For minimal brands, use 4–5. For complex illustrations or photographs, 8–12 gives a fuller representation of the image's color range.

Is my image uploaded to a server?

No. ColorThief runs entirely in your browser using the Canvas API. Your image is read and analysed locally on your device. Nothing is sent to any server — 100% private and secure.

What can I do with the extracted palette?

Create brand color schemes for logos and websites, design social media graphics with consistent colors, build CSS color variables for web development, match product photography tones, create consistent marketing materials, and identify competitor brand colors.

Can I copy HEX and RGB codes?

Yes. Click any color swatch to instantly copy its HEX code (e.g., #3B82F6) to clipboard. HEX works in Figma, CSS, Canva, and all design tools. RGB is displayed alongside for tools that prefer rgb() values.

What image formats are supported?

JPG, PNG, WebP, GIF, and BMP — all common web image formats. For best results, use high-quality images with clear, distinct colors. Low-resolution or highly compressed images may produce less accurate palettes.

Why do some colors look washed out in the palette?

The median cut algorithm finds statistically dominant colors, which sometimes produces desaturated or muted results if large areas of the image are neutral (white, grey, beige). Try adjusting the number of colors extracted, or crop the image to focus on colorful sections.

How do I find my website's current brand colors?

Take a screenshot of your website's hero section or header, then upload it to this tool. The dominant colors will reveal your current brand palette. You can then document these HEX codes in a brand style guide for consistency across all designs.

What is the difference between HEX and RGB color codes?

HEX (e.g., #FF5733) is a 6-character hexadecimal code used in HTML/CSS. RGB (e.g., rgb(255, 87, 51)) uses three 0–255 values for Red, Green, Blue. Both represent the same color — use HEX for web/design tools, RGB for design programs that prefer decimal values.

How many colors should a brand color palette have?

A professional brand palette typically has 3–6 colors: 1 primary brand color, 1–2 supporting/secondary colors, 1 accent color (often for CTAs/highlights), and 1–2 neutrals (black, white, or grey). More than 6 colors can make a brand appear inconsistent.

Can I extract colors from a logo PNG?

Yes — upload your logo PNG to extract its exact color codes. This is useful when you've lost the original design files. The extracted HEX codes let you recreate the logo's colors precisely in CSS, Canva, or any design tool.

What is color accessibility in web design?

Web accessibility (WCAG) requires a contrast ratio of at least 4.5:1 between text and background for normal text. After extracting colors, test them at WebAIM Contrast Checker. Dark text on light backgrounds (or vice versa) with high contrast ensures your website is readable for users with visual impairments.

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Designs That Convert

Gopafy builds visually stunning websites and social media creatives with pixel-perfect brand consistency.

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💡 Pro Tips

→ Use 5–6 colors for a complete brand palette
→ Try photos with bold, distinct subjects
→ Pair light and dark swatches for contrast
→ Use HEX codes directly in CSS and Figma